In the 1930s Duesenberg was perhaps the most prestigious car make in America, more expensive than Rolls Royce and the most powerful US car for some 20 years. What was unusual about one of the marque’s advertising campaigns?
Answer: Advertisements didn’t show the car. They featured affluent looking people in rich settings. Such as a man – they mostly featured men – sitting before an enormous fireplace in what obviously was a castle-sized like mansion. Another portrayed a man, standing statesmanlike, on a sailing ship with a uniformed crewman at the helm. Other ads did show the cars, one model of which had a top speed of 160 mph in the 1930s.
Source: Fables of Abundance by Jackson Lears
More at: History
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